La-Femme (Nadine Njeim) – VEET, the global leading depilatory brand has partnered with actress and beauty queen Nadine Nassib Njeim, for its new campaign.
As an iconic brand that advocates women’s beauty, VEET is now partnering with the most well-known celebrity in the region and an icon for millions of women – Nadine Nassib Njeim.
The campaign is rooted in the real consumer insight that women look at alternative hair removal methods as being harmful for their skin, which strengthens VEET’s positioning as the brand that promises utmost beauty through a silky smooth skin.
Speaking about the new campaign, Shahzeb Mahmood, RB’s Regional Director, Middle East North Africa & Pakistan said, “Veet’s innovations and insightful campaigns have been shaping our consumers behaviour, both internationally and locally, following the brand’s promise to deliver a customized approach to meet local aspirations. This partnership with Nadine makes us incredibly proud since her role as an inspiration for millions of women in the region is an extension of what VEET stands for as a brand: to act as a symbol for women that want to be the very best version they can be in their lifestyle.
Commenting on the partnership, Mark Fiddes, Executive Creative Director, Havas WW Dubai said, “Arab women lead the world when it comes to beauty. As a big player in beauty preparation, Veet needed a big talent to explain the brand’s superiority against razors and halawa. There’s no better choice than Nadine whose popularity as a working mother and actress helps us frame the Veet proposition perfectly. Her energetic personality gives the commercials and social communications exactly the level of engagement we’re seeking. I’m sure this will be the start of a long and happy collaboration.”
RB is a company with a history of over 150 years and is a manufacturer and marketer of branded products relating to health, hygiene and home, operating in nearly 200 countries.
In Middle East, RB Arabia started its operation in the late 1990s and since then many of RB’s brands have been household names, trusted for their quality and efficacy. These brands include Dettol, Gaviscon, Vanish, Durex, Strepsils, & Veet.